Brand Awarness Dashboard
An interactive Tableau dashboard to track brand reach, measure engagement, and uncover insights that boost marketing impact.
Overview
Problem Statement
Many brands struggle with limited visibility into how far their message is reaching and how audiences are engaging across channels. Without clear, consolidated insights, it’s challenging to measure brand impact, identify growth opportunities, and make data-driven marketing decisions that truly resonate.
Industry
Marketing & Digital Strategy — Ideal for brand managers, marketers, and agency teams.
Objectives
- Track brand reach and audience engagement metrics
- Analyze demographics linked to brand visibility
- Segment engagement by region, age, and gender
- Identify opportunities to boost brand impact and recognition
Solution
Built a dual-tab Tableau dashboard with an Executive Summary and Regional Insights. Combined key brand KPIs with audience analytics. Focused on clarity, segmentation, and actionable insights.
Key Features
KPIs: Reach, Mentions, Engagement Rate, Sentiment Score
Time trends for brand awareness (monthly/quarterly/weekly views)
Platform-level engagement & reach comparison
Device-level audience insights (Desktop, Mobile, Tablet)
Positive vs. Negative sentiment tracking
Interactive filters for timeframes and navigation
Dual views: Executive Summary and Regional Insights
Clean, modern visuals with branded color palette
Result / Outcome
- Enhanced visibility into brand reach
- Clear audience segmentation and insights
- Data-driven marketing decisions
- Stronger brand impact and recognition
Tools Used
Tableau Public – Data visualization
ChatGPT – Custom dataset generation
Figma – Wireframe layout and design
HTML/CSS – For embedding
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