Many businesses struggle with limited visibility into client behavior, performance trends, and market differences. Without clear, consolidated insights, it’s challenging to track key KPIs, identify growth opportunities, and make data-driven decisions that improve efficiency and results. My dashboard includes critical metrics like total traffic, unique visitors, revenue generated, ROAS, and rate of ad spend, helping answer questions about traffic trends, year-over-year changes by age group, and comparisons of revenue and visitors across countries.