Marketing Campaign Dashboard | 2023
A comprehensive overview of campaign effectiveness, user engagement, and ROI trends across segments and locations.
Overview
Problem Statement
Marketing teams often struggle to consolidate campaign performance across multiple KPIs. Inconsistent tracking makes it difficult to assess ROI, engagement, and conversion efficiency.
Industry
Digital Marketing — designed for campaign managers, CMOs, and marketing analysts.
Objectives
Track total clicks, average ROI, and conversion rate
Analyze campaign distribution by city, segment, and language
Visualize performance trends (CTR vs Conversion Rate, ROI vs Acquisition Cost)
Compare engagement and ROI by campaign type and channel
Solution
Developed a homepage-style Tableau dashboard with segmented KPIs and multi-level insights. Integrated performance, engagement, and financial metrics into a user-friendly layout. Dashboard includes an additional detailed view for deeper analysis.
Key Features
KPI tiles (Total Clicks, YoY Change, Avg. ROI, Avg. Conversion Rate)
Campaign distribution visuals by city, segment, and language
Performance charts: CTR vs Conversion Rate, ROI vs Acquisition Cost
Deeper analysis: ROI by campaign type, engagement by channel, CTR over time
Filterable and responsive design
Result / Outcome
Centralized performance tracking for all marketing campaigns
Clear visibility into ROI-driving factors
Better campaign planning based on historical performance
Delivered high-impact, visual storytelling to support strategy
Tools Used
Tableau Public – Dashboard development
Marketing Campaign Dataset (Kaggle) – Data source
HTML/CSS – For embedding and layout customization
Figma – Used for background image design
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