Email Marketing Dashboard
A performance-focused Tableau dashboard designed to evaluate the success of email marketing campaigns by tracking essential engagement and conversion metrics.
Overview
Problem Statement
Most digital marketers launch email campaigns without a clear view of what’s working. The absence of a centralized platform to analyze delivery rates, user engagement, and conversion trends leads to strategy gaps and lost growth opportunities.
Industry
Digital Marketing — with a strong focus on optimizing email campaign performance and ROI.
Objectives
- Visualize email KPIs like open rate, click-through rate, and conversion
- Highlight top-performing campaigns across delivery and engagement
- Segment data by email type and recipient group
- Deliver insights for email marketing strategy optimization
Solution
- Segmented KPIs: Delivery, Open, Click, Conversion Rates
- Visual insights with trend indicators and bar comparisons
- Interactive filters for exploring specific campaigns
- Clean UI with left-hand navigation, designed for ease
Key Features
- Sidebar navigation (Home, Insights, Export)
- Campaign trend comparisons with arrows
- Segmented data by recipient type
- Fully responsive layout
- Filter toggle for quick data control
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Result / Outcome
- Identified winning campaigns and underperformers
- Enabled real-time data-driven decisions
- Improved stakeholder communication
- Increased dashboard usability and clarity
Tools Used
- Tableau Public – Data visualization tool
- Kaggle – Source of email campaign datasets
- HTML/CSS – Used for web embedding the dashboard
- Figma – Custom UI elements designed to enhance branding
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