Ad Performance Dashboard in Tableau

Ad Performance Dashboard

A performance-focused Tableau dashboard designed to evaluate the success of advertising campaigns by tracking key metrics such as impressions, clicks, spend, and ROI.

Overview

Problem Statement

Most advertisers run campaigns across multiple channels without a unified view of performance. The lack of centralized tracking for impressions, clicks, revenue, and conversions creates blind spots, making it difficult to measure ROI, optimize ad spend, and identify high-performing campaigns.

Industry

Digital Marketing — with a strong focus on optimizing paid advertising performance and maximizing ROI across channels like LinkedIn, display, search, and video ads.

Objectives

Visualize ad KPIs like impressions, clicks, conversions, and revenue
Highlight top-performing campaigns across channels and ad types
Segment performance by device, audience demographics, and ad category
Deliver insights to optimize ad spend and maximize return on ad spend (ROAS)

Solution

Segmented KPIs: Impressions, Clicks, Conversions, Revenue, and ROAS
Visual insights with monthly trends, MoM change indicators, and comparative charts
Interactive filters to drill down by channel, ad type, device, and demographics
Clean, user-friendly UI with clear navigation for quick decision-making

Key Features

Top bar navigation (Home, Insights, Filter)
Campaign trend comparisons with arrows
Segmented data by channel and ad type
Fully responsive layout
Filter toggle for quick data control

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Result / Outcome

Clear visibility into ad spend effectiveness and ROI across channels
Faster optimization of campaigns through real-time performance tracking
Stronger alignment between marketing teams and stakeholders
Increased revenue opportunities by focusing on high-performing ads and audiences

Tools Used

Tableau Public – Data visualization tool
Chatgpt – Custom Dataset generated by using Chatgpt
HTML/CSS – Used for web embedding the dashboard
Figma – Custom UI elements designed to enhance branding

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