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Churn Analysis Dashboard

An interactive Tableau dashboard to monitor churn, analyze customer behavior, and drive retention with data-backed insights.

Overview

Problem Statement

SaaS and subscription-based businesses struggle to detect early churn signs. Without timely insights, retention becomes reactive instead of proactive.

Industry

E-commerce & SaaS — Ideal for retention teams, product managers, and analysts.

Objectives
  • Track churn rate and customer segments (active, churned, total)
  • Analyze demographics linked to churn
  • Segment behavior by gender and age
  • Identify churn risks via discounts and AOV
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Solution

Built a dual-tab Tableau dashboard using real churn data. Combined strategic KPIs with deep behavioral insights. Prioritized clarity, segmentation, and actionability.

 

Key Features
  • KPIs: Total, Active, Churned Customers
  • Churn Rate + AOV insights
  • Demographic breakdowns
  • Gender-based engagement scores
  • Interactive filters & tooltips
  • Dual views: Overview & Detailed
  •  
Result / Outcome
  • Improved customer segmentation
  • Early churn pattern detection
  • Clear insights for retention strategy
  • Effective visual storytelling
  •  
Tools Used
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