Content Performacne Dashboard
An interactive Tableau dashboard to track content engagement, measure conversions, and optimize performance with actionable insights.
Overview
Problem Statement
Marketing teams often create large volumes of content without clear visibility into its performance. The absence of consolidated insights on engagement, conversions, and ROI makes it difficult to identify what resonates with audiences, leading to wasted effort and missed growth opportunities.
Industry
Digital Marketing & Content Strategy — Ideal for marketing teams, content strategists, and growth analysts focused on maximizing engagement and ROI.
Objectives
Track engagement, reach, and conversion across content pieces
Analyze performance by channel, format, and audience segment
Segment results by device, demographics, and traffic source
Identify high-performing and underperforming content to optimize strategy
Solution
Built a dual-tab Tableau dashboard combining engagement metrics with revenue insights. Balanced high-level KPIs with detailed segmentation to prioritize clarity, usability, and actionability.
Key Features
KPIs: Engagement, Reach, Conversions
Revenue and ROI breakdown by channel
Content performance by type and category
Audience segmentation by device and demographics
Interactive filters and tooltips for exploration
Dual views: Executive Engagement & Revenue Analysis
Tools Used
Tableau Public – Data visualization
ChatGPT – Custom dataset
Figma – Wireframe layout
HTML/CSS – For embedding
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