Email Marketing Dashboard
An interactive Tableau dashboard to track email performance, measure engagement, and uncover insights that drive higher ROI.
Overview
Problem Statement
Many businesses send out email campaigns without a clear understanding of their effectiveness. The absence of consolidated insights into opens, clicks, and conversions makes it difficult to evaluate engagement, optimize content, and maximize ROI from email marketing efforts.
Industry
Email Marketing & Digital Strategy — Ideal for campaign managers, marketers, and growth teams focused on boosting engagement and ROI.
Objectives
Track key KPIs: Delivered, Open Rate, CTR, Revenue, and Conversions
Highlight top-performing campaigns and engagement trends
Monitor Bounce Rate, Spam Complaints, and geographic performance
Provide dual views: Executive Summary and Campaign Performance
Solution
Built a dual-tab Tableau dashboard with an Executive Summary and Campaign Performance. Combined core email KPIs with engagement, conversion, and deliverability insights. Focused on clarity, campaign analysis, and actionable performance drivers.
Key Features
KPIs: Delivered, Open Rate, CTR, Conversion, Revenue
Monthly trends for opens, clicks, and conversions
Bounce rate & spam complaints trend tracking
Campaign-level performance breakdown with navigation
Geography-based conversion insights
Heatmap of open & click activity by day/hour
Dual views: Executive Summary and Campaign Performance
Clean, interactive visuals designed for usability
Result / Outcome
Improved visibility into campaign performance
Identified top-performing campaigns and weak spots
Data-driven decisions to optimize engagement & ROI
Stronger targeting through geographic and time-based insights
Tools Used
Tableau Public – Data visualization
ChatGPT – Custom dataset generation
Figma – Wireframe layout and design
HTML/CSS – For embedding
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