Sales Performance Dashboard | 2023
An interactive view of regional sales trends, revenue insights, and product performance for strategic decision-making.
Overview
Problem Statement
Retail sales teams often lack clear, visual insights into their performance metrics. Disconnected reports and manual analysis delay decisions and weaken strategic alignment.
Industry
Retail & E-commerce — serving stakeholders like regional managers, sales leads, and business analysts.
Objectives
Monitor total sales, profit, and quantity sold.
Analyze regional and sub-category performance.
Enable interactive filtering for granular insights.
Present KPIs in a simple, visual format for quick decisions.
Solution
Built a clean, interactive Tableau dashboard using real-world sample data. Prioritized layout clarity, filter usability, and responsive visual storytelling. Focused on clean design with performance-optimized charts.
Key Features
Region, Segment, and Category filters.
Dynamic bar and line charts for time-series insights.
Highlight table to compare key metrics by sub-category.
Hover interactivity and tooltips for better readability.
Result / Outcome
Enhanced visibility into sales trends.
Accelerated decision-making by streamlining data.
Identified top- and under-performing regions/products at a glance.
Demonstrated the power of visual analytics to drive strategy.
Tools Used
Tableau Public – Dashboard creation
Sample Superstore Dataset – Data source
Figma (optional) – For wireframing layout
HTML/CSS – For web embedding on the portfolio site
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